Interview with WPC Chairman Menno Treffers: The future is sti_GOPSWIN - Mobile Accessories and Mobiles Gadgets Wholesale

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Interview with WPC Chairman Menno Treffers: The future is sti

2021-06-12

WPC Wireless Power Consortium (Wireless Power Consortium) is a non-profit international standards organization. More than 600 members of the Wireless Power Consortium worldwide are committed to promoting the safety and global compatibility of wireless charging. The Qi logo and the "Qi" name are registered trademarks of the Wireless Power Consortium. Qi certification and the use of the Qi logo are authorized by the Wireless Power Consortium.
 
 
Question 1The battle for wireless charging standards, Qi prevailed. What do you think is the key reason for winning?
 
MennoQi prevailed for two reasons.
1)Created by companies with experience in bringing wireless charging products to market. Our members know what is possible and what is not possible in real products.
2)Created by companies with experience in successful industry standards. Our members know how to cooperate efficiently.
 
Question 2: How do you evaluate Apple's role in the popularity of wireless charging?
 
MennoApple is one of the most influential brands. Their support for Qi helped a lot in making consumers aware of wireless charging.
 
Question 3: What do you think of the cancelation of Apple AirPower: what kind of impact it will bring to the industry?
 
 
 
 
 
Menno: The delay in the launch of Apple’s own charger has benefited the manufacturers of wireless chargers because they could sell more products to iPhone users. Apple’s cancellation of AirPower doesn’t change that. Apple customers still need a wireless charger. The demand is even higher with Apple’s new AirPods with wireless charging case. 
 
Question 4: What’s your view of proprietary extension?
 
MennoProprietary extensions are an easy way for manufacturers to increase the received power in a phone.
At the same time, the phone manufacturers want to support Qi
We see increasing support for Qi’s fast charge method – the extended power profile.
A good example is Xiaomi’s M9. Is supports 10W in Qi mode and 20W in proprietary mode.
 
Question 5: How is the proprietary extension certified?
 
MennoWireless chargers can be tested for proprietary extensions as part of their Qi Certification. It is not a separate certification program.
Samsung Proprietary Extension is the first method that can be tested by the WPC.
Other proprietary extensions will be added when the owner of that method makes the test specification available to the WPC.
 
Question 6: What has WPC done so far to promote the unification of proprietary extension?
 
MennoThe WPC is increasing the power levels supported by Qi. We call that the Extended Power Profile.
The current limit is 15W. That will increase to 30W and maybe even to 60W.
We see increasing support for the Extended Power Profile.
Xiaomi’s M9 is a good example. LG and Sony are also making phones that support the Extended Power Profile.
 
Question 7: What measures will WPC take to protect the rights and interests of its members from counterfeit products?
 
MennoThe main challenge for our members is the competition from products that have not been tested and are potentially unsafe.
These products look cheap but are often dangerous.
We work with all retail channels to make the professionals aware of the dangers of these uncertified products.
The best retail channels now actively promote Qi Certified products because they want to keep their customers safe.
Our cooperation with JD.com is a good example of this.
 
Question 8: After the explosive growth in 2017, the wireless charging market is developing steadily since 2018. Therefore, some people are pessimistic about the development of wireless charging in the next few years. What do you think of the market prospects in the next five years?
 
MennoI expect that wireless charging market will continue to grow.
The adoption of Qi in mid-range phones and earphones is the next step.
Earphones have started to use Qi. Apple’s announcement of Qi support in the new AirPods is significant.
And that means that the wireless charging market will continue to grow.
 
Question 9: Are you optimistic about the future wireless charging market? Any suggestions for wireless charging practitioners?
 
MennoYes.I am very optimistic.I expect the market will continue to grow.
My suggestions for practitioners:
Buy Qi Certified subsystems.
Develop your own wireless charger only when you expect very high volume or have special requirements.
That is the low-risk path to high-quality and lowest-cost products
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